🚚FREE UK Delivery on Orders Over £30
⚡Next Day Delivery Available
💳Klarna Available at Checkout
20% OFF SELECTED BEAUTY | USE CODE: PRIMED20

Summer Glow Edit

Discover our curated collection of SPF and self-tan essentials to keep your skin protected and glowing all summer long.

Summer Glow

New In: Charlotte Tilbury

Explore the latest collection from Charlotte Tilbury, featuring innovative formulas and stunning shades designed for the modern makeup lover.

Charlotte Tilbury

Haircare Heroes

Transform your hair with professional-grade treatments from Olaplex and Moroccanoil. Achieve salon-quality results at home.

Haircare Heroes

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Exclusive Offers

Limited time deals on your favourite brands

SAVE 25%

The Ordinary Bundle

Get the bestselling trio — Niacinamide, Hyaluronic Acid & AHA/BHA Peeling Solution. Perfect starter kit for glowing skin.

£16.50 £22.00
SAVE £15

Charlotte Tilbury Icons Set

Pillow Talk Lipstick + Hollywood Flawless Filter in one exclusive set. The ultimate glow-up duo at a special price.

£54.00 £69.00
30% OFF

Olaplex Hair Rescue Kit

No.3 Perfector + No.4 Shampoo + No.5 Conditioner bundled together. The complete bond-building routine at 30% off.

£49.00 £70.00

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Summer Beauty Edit

Summer Beauty Edit

Discover our curated collection of SPF and self-tan essentials

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Contact Us

We'd love to hear from you. Whether you have a question about an order, need product advice, or just want to say hello — our team is here to help.

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Other Ways to Reach Us

Email: hello@primedbeauty.co.uk
Response time: Within 24 hours

Shipping Information

UK Delivery

Standard Delivery (3–5 working days): FREE on orders over £30, otherwise £3.95.
Next Day Delivery: £5.95 — order by 8pm for delivery the next working day.
Saturday Delivery: £6.95 — order by 8pm Friday.

International Delivery

Europe: £7.95 (5–10 working days)
Rest of World: £12.95 (7–14 working days)

Order Tracking

Once your order has been dispatched, you'll receive an email with tracking details. You can also track your order from the My Orders page in your account.

Returns

Changed your mind? No problem. You can return any unused, unopened item within 30 days of delivery for a full refund. Simply contact our team to arrange your return.

Frequently Asked Questions

Standard UK delivery takes 3–5 working days. Next day delivery is available if you order before 8pm.

Yes! All UK orders over £30 qualify for free standard delivery.

Absolutely. Unused and unopened items can be returned within 30 days of delivery for a full refund. Contact us to arrange a return.

100%. We are an authorised retailer for every brand we stock. All products are sourced directly from the brands or their official distributors.

Yes, we offer Klarna Pay in 3 and Pay Later options at checkout. You can also pay with Apple Pay, Visa, and Mastercard.

Once dispatched, you'll receive a tracking email. You can also check your order status from the My Orders section of your account.

Yes, we deliver to Europe and the rest of the world. See our Shipping Info page for full details and pricing.

Our Story

PrimedBeauty was born from a simple idea: everyone deserves access to premium beauty products without the premium price tag.

Founded in 2024 in the UK, we started as a small online store curating the best of skincare, haircare, makeup and body care from the world's most loved brands. From The Ordinary and CeraVe to Charlotte Tilbury and Olaplex — we handpick every product on our shelves.

What Makes Us Different

We believe in transparency, quality, and value. Every product we sell is 100% genuine and sourced directly from brands or their authorised distributors. No fakes, no grey market goods — just the real thing, often at better-than-high-street prices.

Our Mission

To make great beauty accessible to everyone. We keep our overheads low, pass the savings on to you, and invest in building a community of beauty lovers who care about what they put on their skin.

The Team

We're a small but passionate team of beauty enthusiasts, tech geeks, and customer service obsessives based in the UK. Every order is packed with care, and every customer query is answered by a real person.

Sustainability

At PrimedBeauty, we're committed to doing our part for the planet. Here's how we're working towards a more sustainable future.

Eco-Friendly Packaging

All our shipping materials are 100% recyclable. We use paper tape, recycled cardboard boxes, and biodegradable void fill. We've eliminated single-use plastic from our packaging entirely.

Cruelty-Free Focus

We prioritise brands that are cruelty-free and certified by Leaping Bunny or PETA. Over 80% of the brands we stock do not test on animals, and we're working to bring that number to 100%.

Carbon-Neutral Shipping

We partner with carbon offset programmes to ensure every delivery is carbon-neutral. For every order shipped, we invest in reforestation and renewable energy projects across the UK.

Brands That Care

We actively seek out and promote brands with strong sustainability credentials — from The Ordinary's transparent approach to Elemis's ocean-friendly formulations and Olaplex's clean beauty standards.

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Terms & Conditions

Last updated: April 2026

1. About Us

PrimedBeauty is a trading name of LW ENTERPRISES LTD. Registered in England and Wales. By accessing and using this website, you agree to be bound by these Terms & Conditions.

2. Use of Website

You may use this website for lawful purposes only. You must not use this website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website.

3. Products & Pricing

All products are subject to availability. We reserve the right to withdraw any product from the website at any time. Prices are shown in GBP and include VAT where applicable. We make every effort to ensure pricing is accurate, but errors may occur. If we discover a pricing error, we will notify you and offer the option to continue at the correct price or cancel your order.

4. Orders & Payment

When you place an order, you are making an offer to purchase. We will send an order confirmation email, but this does not constitute acceptance. Acceptance occurs when we dispatch your order. We accept Visa, Mastercard, PayPal, Klarna, and Apple Pay.

5. Delivery

We aim to deliver within the timescales shown on our Shipping Info page. Delivery times are estimates and not guaranteed. Risk of loss and damage passes to you upon delivery. Please refer to our Shipping Info page for full details.

6. Returns & Refunds

You have 30 days from the date of delivery to return unused and unopened products for a full refund. Items must be returned in their original packaging. Opened or used products cannot be returned for hygiene reasons unless faulty. Refunds will be processed within 14 days of receiving the returned item.

7. Intellectual Property

All content on this website, including text, graphics, logos, images, and software, is the property of LW ENTERPRISES LTD or its content suppliers and is protected by copyright and intellectual property laws.

8. Limitation of Liability

LW ENTERPRISES LTD shall not be liable for any indirect, incidental, or consequential damages arising from the use of this website or the purchase of products. Our total liability shall not exceed the value of the products purchased.

9. Governing Law

These Terms & Conditions are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Contact

If you have any questions about these Terms & Conditions, please contact us.

PrimedBeauty is owned and operated by LW ENTERPRISES LTD

Privacy Policy

Last updated: April 2026

1. Who We Are

PrimedBeauty is operated by LW ENTERPRISES LTD, registered in England and Wales. We are the data controller responsible for your personal data collected through this website.

2. Information We Collect

We may collect the following personal data:

• Name, email address, and contact details when you create an account or place an order

• Billing and delivery address

• Payment information (processed securely via third-party payment providers)

• Browsing data and cookies (see Section 7)

• Communication preferences and marketing consent

3. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders

• Manage your account and wishlist

• Send order updates and delivery notifications

• Send marketing communications (with your consent)

• Improve our website and services

4. Legal Basis for Processing

We process your data on the following legal bases: contractual necessity (to fulfil your orders), legitimate interest (to improve our services), and consent (for marketing communications). You may withdraw consent at any time.

5. Data Sharing

We do not sell your personal data. We may share your data with trusted third parties who assist us in operating our website, processing payments, and delivering orders. These parties are contractually obligated to protect your data. We may also disclose data if required by law.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is retained for 6 years for tax and accounting purposes. You may request deletion of your account data at any time.

7. Cookies

Our website uses cookies to enhance your browsing experience, remember your preferences, and analyse site traffic. You can manage cookie preferences through your browser settings. Essential cookies are required for the website to function and cannot be disabled.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Data portability

• Lodge a complaint with the ICO (Information Commissioner's Office)

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All payment transactions are encrypted using SSL technology.

10. Contact Us

For any privacy-related enquiries or to exercise your rights, please contact us or email us at privacy@primedbeauty.co.uk.

PrimedBeauty is owned and operated by LW ENTERPRISES LTD